Teddy James
Founder · Real estate & AI
Over a decade in investment management across LaSalle, Aviva and Weybourne, the Dyson family office. Has signed the IC memo. He sets the standard for the work, and he is the reason any of this exists.
LinkedInOur story 31°25'S 64°11'W · Córdoba, Argentina March 2023
It began in a
barber’s chair.
Seven thousand miles from London. A haircut, one sentence, and the idea Tercero is built on. Scroll, and we will take you there.
Ch. 01The chair · Córdoba province
In March 2023, Teddy was in Argentina, visiting his fiancée’s hometown in the hills of Córdoba. He went in for a haircut. Halfway through, the barber, Joaquin, mentioned almost in passing that he had just built his own booking app for the shop, run off a Google Calendar.
Teddy was impressed. “You can code?”
“No.
I used ChatGPT.”
Joaquin · barber · Carrousel Peluquería
Ch. 02The gap · two worlds, one tool
Teddy had only ever used it to write the odd silly poem. He walked out of that chair thinking about one thing, and he has not really stopped since.
If a barber in a small Argentine town was already running his business on this, and Teddy was doing multimillion‑pound property deals in London the old way, the gap between those two worlds was enormous. Someone was going to close it.
So he did.
Ch. 03London · 2023 onward
Back in London, he threw everything at it. Applying AI to real estate, every single day, on public data, testing what it could really do and posting what he learned on LinkedIn. People in property started paying attention. The name Teddy began to come up whenever someone asked the question everyone was suddenly asking: who actually understands this?
There was a harder lesson underneath the excitement.
Ch. 04The lesson
Point AI at messy data and it lies to you.
A confident answer is not a correct one. The excitement stops at the first wrong number.
Structure the data first, and everything changes.
Your reporting runs off your real numbers. Your questions get answered from your own records. The manual work comes off your team.
Signal from noise.
That idea has a name now. It is the whole company.
Ch. 05Beyond real estate
It worked. Across real estate, investment and institutional clients, the same approach kept proving itself, built by someone who has signed the IC memo, not a tech company guessing at what investors need.
Then the requests started coming from outside real estate.
Companies that felt left behind. Businesses without a big firm’s budget, but wanting the same insight and the same efficiency. The principles travelled. So we built our SME arm: working with any business to become genuinely AI native, harnessing their data, building the automations, and freeing their people to do the work humans should be doing.
The world is moving fast, and the surest way to stay at the front is to partner with people who have been there from the start. That is what we are.
Ch. 06Who you work with
A small firm on purpose.
You work with the people who built the thing, not an account team.
Jeremy Saunders
Founder · Commercial
Chartered accountant, ex‑BDO, with finance leadership across mid‑market and owner‑managed businesses. He makes sure the work pays its way for your business, and that you own what we build.
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